Certificate course in Digital Marketing

Marketing in a Digital World

1. Introduction
2. Search Engine Optimization (SEO)
3. Social Media
4. Content Marketing
5. Email Marketing
6. Mobile Marketing
7. Pay Per Click (PPC)
8. Website Conversion Rate Optimization
9. Digital Analytics
10. Marketing Automation
11. Programmatic Buying
12. Tools – Google Analytics
13. Tools – Google AdWords Fundamentals
14. Tools – Facebook Marketing
15. Tools – YouTube and Video Marketing
16. Tools – Twitter
17. Digital Marketing Strategy

Tools Covered

Skill set for Travel & Tourism Candidates

1. Agility
2. Desire to Learn
3. Sales skills
4. Listening skills
5. A Data-Driven Mindset
6. Understanding of brevity
7. Great Storytelling Abilities
8. A mix of creativity and analytical abilities
9. Leverage Different Media Mediums
10. Knowledge of Video and Graphics

Digital Marketing: Job Profiles

1. Brand Manager
2. Communications Assistant
3. Community Manager
4. Content Manager
5. Content Marketing Manager
6. Digital Account Manager
7. Digital Director
8. Digital Marketing Director
9. Digital Marketing Executive
10. Digital Marketing Strategist
11. Digital Media Specialist
12. Digital Project Manager
13. Email Marketing Manager
14. Marketing Assistant
15. Marketing Associate
16. Marketing Consultant
17. Marketing Coordinator
18. Marketing Manager
19. Marketing Specialist
20. Marketing Strategist
21. PPC (Pay Per Click) Manager
22. Product Marketing Manager
23. Search Engine Marketing (SEM) Specialist
24. Search Engine Optimization (SEO) Specialist
25. SEO Manager
26. Social Media Analyst
27. Social Media Coordinator
28. Social Media Manager
29. Social Media Specialist
30. Social Media Strategist

Digital Marketing Executive

A digital marketing executive is responsible for looking into the online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.

Digital Marketing Manager

The primary role of a digital marketing manager is to get the word about your brand out in the digital space

Search Engine Optimizer – SEO Executive

The primary role of an SEO specialist or an SEO executive is to rank a website page on the search engine result page and to increase the website’s traffic. SEO sector is booming day by day, and SEO executive jobs will always be in demand. SEO executive roles will be available only in large companies with marketing departments. The SEO executive job role is available for all degree students, but it would be a plus point if you have a degree in digital marketing. You must have relevant experience and high level of technical skill.

Social Media Marketing Expert

A social media marketing expert is responsible for combining marketing and social media management to enhance the company’s social media presence, interaction with target audiences, promoting the brand’s engaging content, and expanding the opportunities for increasing the revenue. A social media marketing expert should have the understanding and knowledge of each social media platform, social media marketing strategies, and how to optimize content to make it engaging on the social media channels.

Digital Marketing Copywriter

There are many job roles of a copywriter. A digital writer produces the written content for web pages. They can work either as a freelance content writer or as an employee of a company. The copywriter can help the content team to refine their content and words used to get more reception, help the search engine marketer to write a better ad copy, help the social media manager with better words for posting on social media channels.

Conversion Rate Optimizer

A conversion rate optimizer is responsible for conversion rate optimization of a company’s conversion strategy and lead generation. It’s the most crucial digital marketing job role. They are responsible for managing, testing, and implementing conversion points in the digital marketing funnel.

Search Engine Specialist/Marketer – SEM Specialist

In a small company, a digital marketing manager does all the tasks of a search engine marketer. However, when it’s a big company, there is a dedicated search engine marketing specialist also known as SEM specialist to target the number of leads and clicks from the given marketing budget, manage bid, keyword research, analysis, ad copywriting, and to test ad campaigns.

Inbound Marketing Manager

An Inbound Marketing Manager is responsible for attracting traffic, and qualified prospects and converting them into customers and leads.

Content Marketing Manager

A content marketing manager is responsible for content marketing. Managing blog, marketing campaigns, eBook publications, guest blogging, email communications, video marketing, sales page copywriting, etc. are the roles of a content marketing manager.

Analytics Manager

Analytics manager is responsible for the implementation of tools and strategies to translate raw data into the valuable business insights. Here are the digital marketing roles and responsibilities of an Analytics Manager:

Salary Prospects in the Digital Marketing Industry in India

The salary of these positions differs with years of experience, the kind of company that is hiring and most importantly, the city in which you work. But I can confidently say that the salaries are definitely higher than other fields where the supply is more than the demand!

According to PayScale – an authoritative source of salary data, a digital marketer in Bangalore with a few years of experience will earn around 7.2 lakhs per annum. This is based on data collected from real people with real jobs, not an estimate.

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